Finding your business or MLM opportunity featured on BehindMLM.com with accusations of running a pyramid scheme, Ponzi scam, or fraudulent operation can devastate your reputation and kill recruitment immediately. The site ranks prominently in search results for company names, and potential recruits who discover negative BehindMLM reviews typically walk away without further investigation. With over 9,274 published articles since 2010, the site has become the go-to resource for people researching MLM opportunities, which means listings there carry enormous weight.
The reality about BehindMLM removal is harsh: the site has an explicit policy of not removing content, actively exposes companies claiming they can get articles removed, and the site operator has stated he’s voluntarily removed less than 0.0005% of published content in 15 years. Understanding why traditional removal approaches fail with BehindMLM and what limited options actually exist saves you from wasting money on scam “removal services” making impossible promises.
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What BehindMLM Actually Is
BehindMLM operates as an MLM watchdog site run by someone using the pseudonym “Oz” who’s personally written every single one of the site’s 9,274+ articles without AI assistance. Founded in 2010, the site focuses exclusively on exposing multi-level marketing scams, pyramid schemes, Ponzi operations, and fraudulent business opportunities. The site’s stated mission is consumer protection through independent MLM journalism.
The domain is registered with privacy protection through Domains By Proxy, making the actual owner’s identity difficult to verify though some sources claim it’s Klaus Bardenhagen operating under the “Oz” pseudonym. The site operates under Google Project Shield for DDoS protection, receives traffic from people researching MLM opportunities before joining, and generates revenue through advertising and a recently added voluntary contributions button.
Reviews on BehindMLM are almost entirely negative by design. The site doesn’t review legitimate businesses or successful MLMs—it specifically targets companies the operator believes are scams. This creates a selection bias where virtually everything covered gets negative treatment, which is the point. For companies featured on the site, this makes the damage particularly severe because there’s no balancing positive content, no opportunity for rebuttal that won’t get buried in comments, and the articles rank prominently for company names in search results.
The Explicit No-Removal Policy
BehindMLM’s contact form states clearly that anything related to “reputation management enquiries/demands” and “SEO” will be ignored. This isn’t marketing talk—it’s enforced policy. The site operator has published articles specifically calling out reputation management companies like Mike Munter’s Affordable Reputation Management and Matt Peters’ SearchManipulator for falsely claiming they can get BehindMLM content removed.
In January 2024, BehindMLM published an article titled “Mike Munter & Matt Peters lie about BehindMLM removals” exposing a YouTube video where these companies claimed to have connections to get articles removed. The site operator stated explicitly: “As a point of policy, BehindMLM’s contact form categorically states anything to do with ‘reputation management enquiries/demands’ and ‘SEO’ will be ignored.” He then confirmed that of 9,274 published articles, he’s voluntarily removed content he could “count on one hand,” representing at best 0.0005% of published content.
Companies claiming they have “a guy” with “an in” at BehindMLM are lying. The site doesn’t negotiate removals, doesn’t accept payment for deletion, and actively mocks companies making these claims. The recently added contributions button was introduced as part of GSPartners coverage and explicitly disclosed as voluntary reader support, not a removal payment system. Any reputation company promising BehindMLM removal is either scamming you or planning to present court-ordered de-indexing from Google as “removal” while the content stays live on BehindMLM itself.
Why Traditional Removal Doesn’t Work
Contacting BehindMLM directly through their contact form about removal gets ignored based on stated policy. The form filtering system identifies and discards reputation management requests automatically. Offering payment or “donations” for removal doesn’t work because the site explicitly doesn’t operate that way. Threatening legal action without following through gets ignored because the operator knows most threats are bluffs given the expense of international litigation.
DMCA copyright takedowns don’t apply unless BehindMLM literally copied your copyrighted material like photos or text from your website. The site writes original reviews and analysis, which is protected speech. Fair use allows them to use company names, discuss public business models, and analyze publicly available information. Trademark complaints similarly fail because using your business name in editorial content discussing that business is protected nominally fair use.
Harassment or defamation reports to hosting providers go nowhere because BehindMLM operates under Google Project Shield, which specifically protects sites engaged in journalism and free expression. Google isn’t going to remove protection from a site covering scams just because companies don’t like the coverage. Section 230 of the Communications Decency Act protects BehindMLM from liability for user-generated comments, though the main articles are written by the operator himself.
The Legal Reality
BehindMLM publishes opinion and analysis about MLM business models based on publicly available information. In the United States, this is protected speech under the First Amendment unless it crosses into defamation territory. Defamation requires proving false statements of fact that damage reputation, and opinions about whether a business model constitutes a pyramid scheme or Ponzi are typically treated as protected opinion rather than actionable defamation.
The site operator appears to be based in the UK based on some research, though the domain is registered privately. This creates jurisdictional complications for legal action because you’d potentially need to pursue litigation in UK courts under UK defamation law, which differs from US law. UK defamation law is more plaintiff-friendly than US law, but international litigation is expensive, time-consuming, and uncertain.
Even if you obtained a defamation judgment against BehindMLM in your jurisdiction, enforcement becomes the challenge. A US judgment doesn’t automatically compel a UK-based operator to comply. You’d need to domesticate the judgment in UK courts, which requires proving the judgment meets UK legal standards and isn’t contrary to UK public policy regarding free speech and journalism.
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What Might Actually Work
The only realistic removal path is obtaining a valid court order from a jurisdiction the site operator respects declaring specific content defamatory and ordering removal. This requires actually filing and winning a defamation lawsuit, which costs $50,000-$150,000+ through trial and takes 12-24 months minimum. Most companies can’t or won’t spend that much to remove a single article, which is why BehindMLM content typically stays live indefinitely.
If you pursue litigation, you must prove the article contains false statements of fact rather than opinion. Statements like “this is a Ponzi scheme” are often treated as opinion based on disclosed facts rather than actionable defamation. You need to identify specific false factual claims—like stating you’re based in Location X when you’re actually in Location Y, or claiming you require fees when you don’t—and prove those facts are wrong and caused measurable damage.
Document everything that proves the article’s claims are false. If BehindMLM states your company operates a pyramid scheme, gather business model documentation, compliance attorney opinions, regulatory approvals if any exist, testimonials from legitimate customers, and financial records showing retail sales to non-participants. The more concrete evidence you have that specific claims are factually wrong, the stronger your case.
Consult with attorneys experienced in international internet defamation. You need legal advice about jurisdiction, choice of law, enforcement mechanisms, and realistic cost-benefit analysis. Many companies find that spending $100,000 litigating a BehindMLM article costs more than the actual business damage from the article, especially when Streisand Effect from litigation can draw more attention to the negative content.
Google De-Indexing Alternative
If you can’t remove content from BehindMLM itself, focus on removing it from Google search results. This requires obtaining a court order declaring content defamatory, then submitting that order to Google requesting de-indexing of specific URLs from search results. Google typically complies with valid court orders from recognized jurisdictions.
This approach doesn’t remove content from BehindMLM’s servers and doesn’t prevent people from accessing it directly or through other search engines. But it does eliminate visibility for people searching your company name on Google, which represents the vast majority of potential discovery. For practical purposes, if your target audience can’t find the article through Google, the damage is mostly contained.
The challenge is still obtaining the court order, which requires successful defamation litigation. But once you have a judgment, the de-indexing process with Google is relatively straightforward. Submit the order through Google’s legal removal request form with certified translations if the judgment isn’t in English, and include specific URLs to be de-indexed.
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Reputation Management and Suppression
When removal isn’t feasible, suppression strategies minimize damage by burying BehindMLM articles in search results. Create substantial positive content about your company that outranks the negative article. This includes optimized company website with detailed information, active social media presence across platforms, press releases through distribution services, positive media coverage from legitimate publications, testimonials and success stories from real participants, and educational content explaining your business model.
BehindMLM articles often rank highly because the site has strong domain authority and the articles are detailed and keyword-rich. Outranking them requires volume of quality content targeting the same keywords. If the BehindMLM article ranks for “[Your Company Name] review” or “[Your Company Name] scam,” you need to create authoritative content answering those same queries with positive information.
The suppression timeline typically runs 3-6 months for meaningful results and requires ongoing maintenance. Search algorithms change, BehindMLM may publish additional articles about you, and you need continuous content creation to maintain rankings. For companies with ongoing recruitment efforts, the investment in suppression often makes more sense than expensive litigation with uncertain outcomes.
Addressing the Content Directly
Consider whether the BehindMLM article has legitimate points worth addressing. If the article identifies real concerns about your business model—like whether it qualifies as a pyramid scheme under FTC guidelines, whether income disclosures are misleading, or whether the compensation structure rewards recruitment over retail sales—fixing those issues may be more valuable than fighting the article.
Some companies use BehindMLM coverage as an opportunity to improve their business models. If criticism is valid, pivoting toward more sustainable and compliant operations protects you from regulatory action down the line. Many MLMs featured on BehindMLM eventually face FTC enforcement, state attorney general actions, or criminal fraud charges, which validates the site’s coverage retrospectively.
If you genuinely operate a legitimate direct sales business with real products, retail customers, and compliant compensation, gather documentation proving it. Create transparent income disclosures showing what participants actually earn, demonstrate retail sales to non-participants, show regulatory compliance, and build a reputation for transparency. Over time, this builds credibility that outweighs skeptical blog coverage.
Warning About Scam Removal Services
Multiple companies falsely advertise guaranteed BehindMLM removal. These include Affordable Reputation Management (Mike Munter), SearchManipulator (Matt Peters), and others making similar claims. BehindMLM has specifically published articles exposing these companies’ false promises. No one has special “connections” to get BehindMLM content removed. The site doesn’t negotiate with reputation companies.
These scam services typically take your money and either do nothing, provide fake screenshots of “removed” content while the article stays live, or present Google de-indexing as “removal” without disclosing the content remains on BehindMLM itself. The only legitimate service is helping you pursue court orders and de-indexing, which requires upfront disclosure that content stays on the site while being removed from search results.
Before hiring any removal service, ask specifically how they plan to accomplish removal. If they claim special relationships or insider connections, they’re lying. If they can’t explain the legal mechanism they’ll use, they’re scammers. Legitimate services will explain the court order and de-indexing process transparently or recommend suppression strategies instead.
Timeline and Cost Expectations
- Direct removal requests: Ignored per stated policy, 0% success rate
- DMCA copyright claims: Only works for copied material, rarely applicable
- Defamation litigation: 12-24+ months, $50,000-$150,000+, uncertain outcome
- Court order de-indexing: After obtaining judgment, Google processes within weeks
- SEO suppression: 3-6 months for results, ongoing maintenance required
- Scam “removal services”: Immediate payment, zero legitimate results
The Bottom Line
BehindMLM content removal through traditional methods doesn’t work because the site has explicit policies against it and actively exposes companies claiming they can accomplish it. Your realistic options are expensive defamation litigation to obtain court orders for de-indexing from Google, reputation management through content suppression strategies, or addressing legitimate business model concerns raised in the articles.
Most companies find that suppression strategies provide the best cost-benefit ratio when litigation costs exceed the business value at stake. Creating volume of positive content, building legitimate testimonials, demonstrating transparency, and focusing on compliant business practices typically costs less than six-figure legal battles while producing better long-term results.
How Respect Network Helps
At Respect Network, we provide honest assessments about BehindMLM removal rather than impossible promises. We won’t claim we can get articles removed through special connections or insider relationships because those claims are lies. What we can do is evaluate whether you have legitimate grounds for defamation claims worth pursuing, coordinate with experienced internet defamation attorneys for jurisdictional analysis and litigation strategy, implement comprehensive SEO suppression campaigns targeting keywords where BehindMLM ranks, create authoritative positive content that outranks negative articles, request Google de-indexing when you obtain valid court orders, and monitor search results to ensure suppression strategies maintain effectiveness.
We’ve helped clients successfully suppress BehindMLM articles from first-page search results through sustained content campaigns, coordinated defamation litigation that resulted in court-ordered de-indexing, and evaluated business models to determine whether addressing legitimate concerns makes more sense than fighting coverage. We provide transparent pricing, realistic timelines, and honest assessments of success probability rather than guaranteed removal promises we can’t keep.
If you’re facing damaging BehindMLM coverage, contact Respect Network for a confidential consultation. We’ll give you straight answers about what’s actually possible rather than selling you services that won’t work. Our reputation depends on honesty, and we won’t damage it by making promises about BehindMLM removal that we know are false.
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